Ruth's Chris Steak House Michigan Football Promo Goes Awry

October 10, 2016 8:09 AM EDT

A steak house in Ann Arbor, Mich., saw its promotional deal backfire after Saturday’s Michigan-Rutgers football game.

Ruth’s Chris Steak House recently started a promotion offering Michigan fans a percentage off their total food bill equal to the final winning point differential, KHOU reports. But on Saturday, Michigan beat Rutgers 78-0 in the largest margin of victory since 1939, creating an unexpected result for the restaurant’s owners.

As of Sunday afternoon, the restaurant was already booked through Thursday, and it intends to continue the promotion until the end of the football season. But the promotion comes with some caveats, including that the deal is limited to 50% off.

[KHOU]

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